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[imtoken钱包密码忘了怎么办]CBN Friday Special丨Beware of “Ice-cream N

admin 区块链钱包 2022年07月04日

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同时,雪糕在线上市场也有很强的发展潜力。CBNData数据显示,2019年线上冰淇淋品牌数量为140多家,相比于2018增加了80多家。2019年天猫双十一活动期间,冰淇淋的销量同比增长123%。

其次,相比行业巨头,网红品牌的高营销难以支撑其高增长。业内人士透露,钟薛高小红书的相关笔记2万余篇,每篇价格在200到上万元不等。在高企的营销成本下,钟薛糕未来能否持续盈利是一个未知数。

即便如此,火热的雪糕赛道还是不断有玩家涌入。前瞻产业研究院数据显示,2015年到2021年,雪糕冰淇淋行业的市场规模,由不足900亿元增长至1600亿元,六年间累计上涨超90%,中国冰品市场规模稳居全球第一。

T: And I’m Themis.

策划、编辑:李艳霞 

Besides, the distributors also add costs to the final price of ice creams, as they usually take 25% to 40% from a sold item. Taking two famous Japanese convenient stores in eastern China as examples, they earn 4 yuan for an ice cream bar sold at 10 yuan. To ensure that the ice cream could reach more consumers, the producers need to take the profitability of their distributors into consideration when setting prices.

So Themis, why did our favourite summer treats become more expensive now? What happened in the ice cream market?

S: Themis, it is burning hot today, shall we go get some ice cream for a little treat?

那么,为什么雪糕的价格还是越来越高呢?根据数据显示,雪糕原材料成本的上涨是雪糕涨价的原因之一。2008年至2020年,牛奶、淡奶油等原料成本上涨了大约80%。此外,雪糕的冷链运输成本大约比传统货运贵了40%到60%。

烈日当空,很多人最大的快乐莫过于来一支冰镇爽口的雪糕。但这个夏天,那些躲在冰箱里看起来平平无奇的雪糕,却被网友们调侃为“雪糕刺客”,它们会在你结账时,用价格给你的钱包狠狠的刺上一剑。

Editor: LI Yanxia

今年5月,茅台与蒙牛联名的茅台冰淇淋首发上市,包含三种口味,青梅煮酒、经典原味和香草口味,售价从59元至66元。同时,“醋王”恒顺醋业不甘落后,也推出了三款雪糕,口味分别为“香醋”、“黄酒”和“酱油芝士”,其价格也皆不便宜,每支雪糕售价18元。

T: Well, I think one of the answers might go to the inflation of raw materials. According to China's consulting institute iiMedia Research, the cost of milk and light cream soared about 80% from 2008 to 2020. If the ice cream producer deploys healthier ingredients, the price of the popsicles will climb higher. Known for innovative flavours, Zhongxuegao claimed that one of its new products made of guava and coconut is low in calorie and fat.

事实上,比起创新,价格才是大部分消费者最关心的问题。据艾媒咨询调研,2022年,网友对单个雪糕的接受价位大多在3~5元之间,所占比例为37%;其次是5~10元,占比为33.9%。

事实上,不是所有贵的雪糕都能叫好又叫座。在消费水平低的小县城,主要还是以1-3元的雪糕为主,且小县城的消费者对价格敏感,品牌很难大幅度涨价。

播音:李莹亮、戚婉莹

S: The premium on the sweet frosty cones also comes from the partnership between different industries. China's leading producer of baijiu, Kweichow Moutai announced to sell ice cream in cooperation with Mengniu Dairy, China's major dairy producer. The strong spirit-infused ice creams with 3 flavours, matcha, chocolate and green plum, are priced at 59 and 66 yuan a cup.

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标签: Special   Beware   Friday   Ice-crea